Palm Beach County is taking its business recruitment efforts straight to the heart of New York City with a bold, high-visibility advertising campaign in Times Square. The initiative playfully targets companies that may be rethinking their future in NYC, positioning Palm Beach County as a compelling alternative with lower taxes, a growing talent pool, and a business-friendly environment.
The campaign highlights the region’s expanding financial, tech, and professional services sectors, while also promoting the lifestyle advantages that appeal to both employers and employees — from year-round sunshine to modern office developments and a strong local economy. By placing the message in one of the world’s most recognizable locations, Palm Beach County aims to spark conversations among decision-makers already considering relocation or expansion.
The effort has drawn attention beyond Florida, including coverage from CBS12, where the campaign and its broader goals were discussed as part of the county’s ongoing strategy to attract new companies and jobs.
It was a pleasure to interview with CBS12 and share insights on how Palm Beach County continues to position itself as a premier destination for businesses looking to grow.
👉 To learn more, visit CBS12!
