Palm Beach County is making waves in business recruitment with a playful, attention-grabbing campaign aimed at attracting companies from New York City. The initiative uses creative messaging in Times Square to highlight the region’s advantages, including a strong local economy, lower taxes, and lifestyle benefits that appeal to executives and employees alike.
Local officials hope this campaign sparks interest from firms considering relocation or expansion while also boosting awareness of Palm Beach County as a vibrant hub for business and innovation.
It was a pleasure to discuss the campaign and its goals in an interview with Sun Sentinel, sharing insights on why Palm Beach County continues to be an attractive destination for businesses looking to grow.
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