Company to Create 150 Jobs, Growing Workforce to 225 Employees
February 26, 2026 – Palm Beach County, FL – The Business Development Board of Palm Beach County announces the expansion of G.O.A.T. Foods, a technology-driven corporate headquarters operating a portfolio of eight snack brands. The company secured 68,000 square feet of space in unincorporated Palm Beach County and will create 150 new jobs, expanding its existing workforce of 75 employees to a total of 225. Located at 205 Sansbury Way, West Palm Beach, FL, the new headquarters centralizes executive leadership, marketing, brand management, digital strategy, finance, eCommerce, analytics, and operations.
About the Expansion:
- 68,000-square-foot corporate headquarters
- 150 new jobs; 75 retained
- 205 Sansbury Way, West Palm Beach, FL
- Eight direct-to-consumer brands
Founded in 2020, G.O.A.T. Foods has grown from a single licorice brand into a multi-million-dollar portfolio of specialty online snack brands. Today, it oversees eight direct-to-consumer brands operating on high-tech digital storefronts, including Licorice.com, Pretzels.com, Caramels.com, Chocolate.com, Taffy.com, Cupcakes.com, Truffles.com, and Cookies.com. Its model combines category-defining domain names with modern eCommerce infrastructure to enable scalable national growth.
As it transitioned into its new 68,000-square-foot facility, G.O.A.T. Foods partnered with the Business Development Board on February 25 to welcome members of the local business community for a tour of its new corporate headquarters.
The Business Development Board (BDB) worked closely with G.O.A.T. Foods to facilitate the expansion with complimentary economic development support, including expedited permitting in partnership with Palm Beach County’s Planning, Zoning & Building Department. The project also received key support from Scott Helms of Helms Development and Christopher Thomson of Cushman & Wakefield, ensuring a seamless site selection and development process.
“G.O.A.T. Foods’ expansion reflects the depth of opportunity across the Palm Beaches and reinforces our position as a global innovation center for technology-driven enterprises,” said Kelly Smallridge, President and CEO of the Business Development Board of Palm Beach County. “Today, more than 600 corporate headquarters and 2,500 technology companies operate here — the result of a sustained, long-term strategy focused on high-impact industries. We are building an ecosystem where innovative, high-growth firms like G.O.A.T. Foods can launch, scale, and compete nationally, and we look forward to supporting their continued success in the years ahead.”
As consumer purchasing continues shifting toward digital platforms, G.O.A.T. Foods’ expansion underscores the convergence of eCommerce, brand strategy, and data analytics within the consumer-packaged goods sector. The 68,000-square-foot corporate headquarters positions the company to scale nationally while anchoring high-value employment and business investment in Palm Beach County, Florida.
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About G.O.A.T. Foods
Founded in 2020, G.O.A.T. Foods is a rapidly growing gourmet confections and baked goods company headquartered in Palm Beach County. The company operates a portfolio of premium omni channel brands including Licorice.com, Pretzels.com, Caramels.com and Chocolate.com, serving more than one million customers nationwide. G.O.A.T. Foods is committed to local job creation, innovation, and continued investment in the South Florida community.
About the Business Development Board of Palm Beach County
The Business Development Board of Palm Beach County (BDB) serves as the county’s official public/private economic development organization. Established in 1982, the BDB is dedicated to attracting and retaining industries, fostering business investments, creating high-quality jobs, and supporting workforce development through corporate relocations, expansions, and international trade initiatives. Over the past five years, the BDB has supported more than 140 companies, contributing to the creation or retention of over 13,110 direct jobs with average salaries exceeding $80,000 per year. These efforts have driven more than $1.12 billion in capital investments into Palm Beach County. Explore more at www.bdb.org.
Media Contact:
Kristen Liberman at [email protected]
Business Development Board of Palm Beach County
